Never train alone
How do you make a standard high street gym stand out from the competition? With a game changing idea that gives every member their own personal trainer. The brand concept ‘Never train alone’ defined a promise that fundamentally changed the way Fitness Space operated. Every new member is partnered with their own Fitness Coach and the membership types have been restructured to include personal training sessions as standard. The Fitness Space app was also created, giving members 24/7 chat with their own coach enabling members to train how, where and when they want. This means that members now feel supported from the moment they walk through the door and onwards, through their entire fitness journey.
The results speak for themselves. The concept ‘Never train alone’ gave the boutique gym a single, clear and unique point of difference in the competitive fitness industry, allowing Fitness Space to open 19 new studios in city locations, achieve a member retention rate of 97% and become the UK’s fastest growing gym franchise.
© 2019 Fitness Space