The Spinning Social Network
Making a start-up pack a punch against well established competition is quite a challenge, especially in a niche market like spinning, where customers are loyal. To make ourselves unique, the brand concept ‘Super-connected fitness’ blended the fun and social side of spinning with technology. The bikes in our studio collect data which is translated at the end of each ride into a ‘Cyclescore’ giving the rider points for the work they put in. There is also an app built that connects to the bikes and is a social network for the One 10 community allowing riders to create their own profile, challenge and make new friends, form cycle teams, track their fitness progression, unlock achievements and hit milestones that gives them real world rewards. What’s great about the brand concept and technology is that it could be adapted to create rowing, treadmill and cross training classes in the future.
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