Power from Potential
OpenGamma is a company that produces software for the financial derivatives market. They were struggling to communicate what the software did easily and their visual identity was uninspiring and didn’t stand out in the industry.
The software gives people knowledge that puts power in their hands. It enables them to maximise their operating efficiency in the financial derivates markets and ultimately fulfil their potential. From this the brand concept ‘Power from Potential’ was born, clarifying the offering and changing the way they talk from functional to a more emotive and engaging way of communicating.
Although the software is still being developed, early signs show the brand has already created stand out in the market and sales of the software have increased.
© 2019 OpenGamma